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The Retail Forum for Sustainability (an organization under the leadership of the EU Commission that brings together the major brands of the mass distribution companies active on the European market) has, in October 2012, ratified a document that identifies the actions to be taken within the large-scale distribution in order to reduce food waste. It involves carrying out promotional campaigns concerning foods near to their expiry date, as well as informing consumers about the exact meaning of the expiration dates.

This latter objective is our own, promoted by A Good Opportunity,but we couldn’t do same about discounts !!! This is why we asked the Mass Distribution Companies to join our project by organizing within their stores a promotional campaign (di and characterized by the presence of our logo) through offers with at least 30% discount. For the near future we plan to involve organic food stores and shops in the world.

 

 

 

 

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  Waste Minimisation

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