Professor Luca Falasconi, founded with Andrea Segre Last Minute Market (LMM), a spin-off Society of the ' University of Bologna which has been fighting against food waste, these last ten years, by collecting the goods unsold  to allocate them to those more needy who need it.

Professor Luca Falasconi contributes with his counselling to foster the entire theoretical framework of contents hosted on this platform and debated on social media.

Among the most important activities promoted by Last Minute Market there is “Zero waste", a European campaign to awaken public opinion to the issue of waste.

Hundreds of municipal districts in Italy have already subscribed the Carta Spreco Zero (Zero Waste Card).









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